SFT is pleased to announce an innovative research partnership with Hyundai Department Store Duty Free (HDDFS), a duty-free brand under the Hyundai Department Store Group, boasting a rich 50-year history of experience in the field of distribution and a respected travel retailer based in Seoul, Korea. The research expertise of Dr Chloe Ki, Dr Magnum Lam, and Prof. Christina Wong in fashion business sparked the interest of the HDDFS, which has graciously offered to support and fund this esteemed team. The primary objective of this collaboration is to thoroughly explore the nuances of the duty-free shopping market for travel retail. Duty-free shopping is a unique retail landscape that involves the convergence of retailers, travellers (consumers), and governmental entities of different nations. The multifaceted, dynamic nature of the travel retail industry has led to this initiative which will involve a strategic analysis of country-specific policies, competitive environments, and consumer trends within different countries. This collaboration testifies to the reputation of both the team and SFT for industry-focused and practice-based research, and has the potential for a meaningful impact on the retail landscape.
