ITC alumnae shine at DFA Hong Kong Young Design Talent Award 2021
ITC alumni, Brun Chan (BA, 2013) and Cady Lee (BA, 2021), were recognized at the DFA Hong Kong Young Design Talent Award (DFA HKYDTA) 2021. The award presentation ceremony took place at the Hong Kong Convention and Exhibition Centre on 1 December. Brun took home the Young Design Talent Special Mention Award in the Design Practitioners category, while Cady won the CreateSmart Young Design Talent Special Award in the Design Graduates category.
Brun has established her independent design label and studio called röyksopp gakkai which produces its own fashion line, and focuses on art direction, styling and props. She believes fashion is just one of the media to present art and ideas, and is interested in using various ways to express her aesthetics. She has worked as a stylist, art director and set designer, working with brands such as Fujifilm, Shu Uemura, Hong Kong Tourism Board and more. She also styled for ep covers and music videos, and worked as the art director for artists including Eason Chan, Jason Chan, Kenny Kwan, Hong Kong Chinese Orchestra and Cherry Ngan. Her 2019 all season collection - “ALICE” was inspired by Hajime Satawari’s photobook “Alice”, and Lewis Carroll’s Alice’s Adventures in Wonderland. The röyksopp gakkai style is based on 18th and 19th century children’s clothes, with a touch of minimalism and weird-cuteness.
Cady is the fresh graduate of the BA (Hons) Scheme in Fashion and Textiles, majoring fashion design. She is also the champion of Poly Fashion Show 2021 and the Hong Kong Young Fashion Designers’ Contest (YDC) 2021. She is also the awardee of the Best Visual Presentation at YDC. Cady wants to continue her studies at fashion institutes in Antwerp and London, experimenting with her own textiles and incorporating her signature liquify prints and distorted silhouettes, while learning more about branding and positioning. Her ultimate goal is to establish an avant-garde fashion brand that produces surreal, costume-like creations, and to collaborate with the Hong Kong music and performance art industry.
Together with other 14 winners, Brun and Cady may receive a financial sponsorship to undergo overseas work in renowned design companies, or study abroad, which enables them to create more influential designs.
About the DFA Hong Kong Young Design Talent Award (DFA HKYDTA)
DFA HKYDTA is one of five DFA Awards programmes organised by the Hong Kong Design Centrewith Create Hong Kong of the Government of the Hong Kong Special Administrative Region (CreateHK) as the lead sponsor. Established in 2005, the DFA HKYDTA’s mission is to nurture and support Hong Kong’s emerging design talent and fuel the growth of the local creative industry. Since its inception, this programme has provided sponsorship for over 110 Hong Kong young talent, all of which are design practitioners or graduates between the ages of 18 to 35 years old. The up-and-coming awarded designers, selected by the professional judging panel, are going to start their overseas journeys with a substantial amount of sponsorships, gaining immersive experiences and global perspectives to take their future accomplishments to the next level.
Photo credit: Hong Kong Design Centre