Before joining the School of Hotel and Tourism Management at the Hong Kong Polytechnic University as an Assistant Professor, Dr. Huihui Zhang received her doctoral degree in Business, Hospitality, and Tourism Management from Virginia Tech. Dr. Zhang’s research centers around strategic management and big data analytics within the hospitality and tourism industries, with a current focus on micro-entrepreneurship and digital platforms. Her work has been recognized in top-tier tourism and hospitality journals including Annals of Tourism Research and Tourism Management.

• PhD (2024) Virginia Tech
• MSc (2019) Chinese University of Hong Kong
• BA (2014) South China University of Technology

• CAHTA (Certification in Advanced Hospitality and Tourism Analytics) (2021)