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Academic Staff

Ki-Joon Back

Ki-Joon Back

Visiting Chair Professor

Education and Academic Qualifications

  • PhD (Pennsylvania State University)
  • MSc (University of Nevada, Las Vegas)
  • BSc (University of Nevada, Las Vegas)

Teaching Area

Consumer Behaviours

Strategic Management

Leadership

Gaming

Research Methods

Statistics

Research Interests

  • Branding
  • Service quality and satisfaction
  • Problem gambling
  • Casino marketing
  • ESG issues

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