The Influencer Marketing Symposium, organised by the Department of Management and Marketing and the Asian Centre for Branding & Marketing on 5 Dec, was a resounding success, capturing the essence of digital trends.
Industry experts and scholars from the Department delivered enlightening talks that bridged academic insights with real-world applications. Speakers from Google, VS Media, and prominent YouTubers offered fresh perspectives on influencer marketing strategies. The symposium fostered dynamic exchanges on the latest research and best practices, enriching the dialogue around digital innovation.
