Mr Li is the Founder and Director of Crudo International Limited, a company specialising in customised fashion and leather accessories with retail outlets in large-scale shopping malls throughout the territory. With the expansion of his e-commerce business, he has identified an overseas niche market in recent years and tapped into a global fan base. An accounting graduate and budding entrepreneur, Mr Li has deployed various innovative techniques in terms of design and production to develop his unique product repertoire. He also collaborated with local and international partners to promote sustainability in the industry, especially advocating the use of natural tanning and recycled leather. Mr Li has long been supportive to PolyU’s student activities, both as an undergraduate and as an alumnus.

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