By The Way is a mobile platform where car owners and passengers plan itineraries and arrange for carpool and ride-share. The developer, Wonma Technology Limited, won the Gold Award for Best ICT Startup (Social Impact) in Hong Kong ICT Awards 2016.

CEO Mr Albert Lui Chung Yee graduated from PolyU in 2004 with the Bachelor of Arts (Honours) degree in Marketing. He soon started his own business and later on set up two more companies all of which are now run mainly by his partners and colleagues as he devotes 80% of his time to carpooling.

Albert is a supporter of sharing economy who walks his talk by promoting ride-share firstly in his neighbourhood and then the entire city. Carpool saves time, money and energy. It reduces the stress of navigating traffic, eases road congestion and mitigates air pollution. It also enables riders to make friends, encourages mutual help and contributes to building community. What Albert promotes is sharing rides in private vehicles on a voluntary basis.

Building up the company from scratch, what Albert found most challenging was that he was an outsider to the IT industry. It took him considerable time to explore the market, establish a network and find the necessary resources. The Facebook carpool group that he initially formed got enthusiastic responses from people in the district. The carpooling app, By The Way, launched in July 2016 has now gathered 12,000 users. The company is expected to break even in 2017 and expand into other markets in the medium term with Singapore as its first target.