Aims and Characteristics

Programme Aims

Management skills are required by all business professionals. As an area of study, management is concerned with how to get the best out of people and other resources.
 

This programme provides students with a well-rounded business education and training in general management, along with an opportunity to specialise in human resource management (HRM). Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese mainland and the region.

Characteristics

Management is a lively and interesting subject to study. Our programme emphasises the development of academic and professional knowledge and practical skills in general management and human resource management, including communication and presentation, leadership and teamwork, problem solving and the effective use of information technology.
 

The programme offers a wide range of subject choices in the fields of general management and human resource management, such as Entrepreneurship, Global Business Management, Business Negotiation, E-commerce for Management, Contemporary Issues in Management Information Systems, International Human Resource Management, Employee Relations, Reward and Performance Management, Staffing & Selection and Training & Development. Students can choose subjects within the HRM concentration to obtain recognition by professional bodies.
 

There is a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. Visits to companies and other organisations are arranged, and practitioners are invited as guest speakers to share their practical experience with students.
 

All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a range of extracurricular activities such as leadership training camps, peer tutoring, mentorship and overseas and the Chinese mainland exchanges. Each student is assigned a professional mentor who is an experienced executive or manager in the business world and who provides advice and support and helps students to plan their careers and prepare for their first jobs after graduation.
 

Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.
 

The Department has also developed opportunities for students to work in firms during either the spring semester or in the summer in Hong Kong or the Chinese mainland to fulfil 100 hours (3 training credit) of Work-Integrated Education (WIE) requirement. These, and other forms of work experience, can count towards the WIE requirement.