To communicate powerfully and effectively within the campus about the benefits of bring-your-own (BYO), the University releases a new video themed It’s your choice – BYO today! aiming to incite the University community to reflect on their daily habits. It sets the scene and invites everyone to think about the consequences of adopting a BYO habit in contrast to relying on plastic disposables. This video is convincing, appealing and engages viewers to relate to the problems of having too much plastic waste. It calls upon staff and students to think and pick the right choice between reusables and disposables.