Skip to main content Start main content

Bachelor of Engineering (Honours) in Product Innovation with Marketing

GF2B1159_2050x500a
As the Team Head of an InnoHK R&D Centre and the Founder of a spin-off company, I focus on developing AI and robotics technology for the waste management industry. The undergraduate programme at ISE equipped me with comprehensive knowledge about product development and manufacturing technology. The most valuable aspects of my undergraduate studies were the practical experience I gained at the Industrial Center and the lessons on how to continuously learn. These experiences have helped me be well-prepared for my career development.
LAM Ho Lok Cola

Head of Operations, Hong Kong Industrial Artificial Intelligence and Robotics Centre

Founder, Green AI Technology Limited

BEng (Hons) in Product Engineering with Marketing, 2013 [Former programme of BEng in PIM]

Mr Lam Ho Lok Cola

From project management to strategic marketing, product engineering to system innovation, and quality assurance to design thinking, the diverse knowledge and skills gained from years of undergraduate training have proven to be highly useful and practical in my career at JF Thermal, first as Marketing Engineer and now as Assistant Operations Manager. Having the skills and mindset required for a variety of careers has given me the unique ability to approach problems from multiple perspectives, thus enhancing my development as a thermal engineer at the management level. Thanks, ISE!
LI Tung Yat Olaf

Assistant Operations Manager, JF Thermal System Limited

BEng (Hons) in Product Engineering with Marketing, 2014 [Former programme of BEng in PIM]

Mr LI Tung Yat Olaf

My current job is fully in line with my learning experience in PEM which equipped me with a comprehensive mindset of the product creation process, from market research, ideation, product definition, product development, to production. The programme also provided me with lots of chances to practice project management skills, including project planning, resources allocation, team working, etc. All of these experiences and skills significantly facilitate my progress in this career path!
WONG Ka Lai Vox

Product and Project Management Executive
GP Electronics (HK) Limited

Miss WONG Ka Lai Vox

The PEM programme has many unique features. The training I received in an international company for the internship programme inspired me a lot and allowed me to see my career direction. The knowledge I learnt from the PEM programme, strengthened my problem solving and practical skills, greatly helping me in my current job.
Cheung Siu Lai

Senior Product Engineer

Global Dispensing Ltd

Miss Cheung Siu Lai

Your browser is not the latest version. If you continue to browse our website, Some pages may not function properly.

You are recommended to upgrade to a newer version or switch to a different browser. A list of the web browsers that we support can be found here