Bachelor of Science (Honours) in Enterprise Management with Data Analytics

Aims and Characteristics

Enterprises are industrial and commercial organisations that shape the modern economy. This programme aims to provide students with a body of knowledge, principles, and skills that are related to the analysis, design, implementation, and operation of the critical elements associated with the effective operation of modern enterprises. To be successful in today’s highly competitive global business environment, an enterprise must be willing to undertake new activities and able to continuously optimise its operations.

This programme aims to generate a new tranche of professionals with the entrepreneurship skills and ability to integrate and apply engineering, business management, and information technology expertise to optimise the operations of modern information-based enterprises and workflows along the business value chains in which they operate.

Graduates of this programme are capable of formulating problems, recognising the areas in an enterprise that require improvement, and devising and implementing strategies to produce solutions that enhance business efficiency and effectiveness. They enable enterprises to deliver quality goods and services that meet or exceed customer demands in today’s modern business environment.