The Hong Kong Polytechnic University (PolyU) has extended its partnership with the Pacific Asia Travel Association (PATA) for another three years (2024–2027) to continue the publication of the Asia Pacific Visitor Forecasts reports. The agreement was signed by Prof. Christopher CHAO, Vice President (Research and Innovation), and Mr Noor Ahmad HAMID, Chief Executive Officer of PATA.
Prof. SONG Haiyan, Director of the Research Centre for Digital Transformation of Tourism (RCDTT), Mr and Mrs Chan Chak Fu Professor in International Tourism, and Associate Dean and Chair Professor of the School of Hotel and Tourism Management visited the PATA Headquarter on 10 January 2025 to discuss this important collaborative project with Mr Noor Ahmad HAMID. The two parties agreed to collaborate on the project titled “Further Development of the Tourism Demand Forecasting for Asia Pacific Region (Phase 4)”. The project aims to leverage advanced statistical forecasting techniques, scenario analyses, artificial intelligence (AI) algorithms and stakeholder insights to produce comprehensive Asia Pacific Visitor Forecasts reports. These reports cover inbound visitors, tourism receipts and departures, providing tourism professionals, businesses and destinations with crucial insights for policymaking, strategic planning and operational management, thus enabling them to navigate evolving demand patterns and make informed decisions in the face of current and future global challenges.
Online coverage:
Travel Daily News - https://polyu.me/4gUcVip
LeMonde - https://polyu.me/4jdiNEN
Travel and Tour World - https://polyu.me/40l4C82
TTR Weekly - https://polyu.me/4hgWmwH
| Research Units | Research Centre for Digital Transformation of Tourism |
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