Stefan Sonntag is a Senior Teaching Fellow and Deputy Programme Leader in the BA (Hons) Advertising Design Programme at PolyU’s School of Design, where he develops and implements a wide range of teaching subjects.

Before joining the PolyU in 2008 he spent two decades as a Creative Director in leading Advertising Agencies across Asia and Europe, serving an array of blue-chip clients.

Through his teaching he regularly connects to academic partners and the communications industry via international collaboration projects, either physically or virtually, to create, effective and relevant work that combines strategy, creativity, technology, data, media, and equally important, common sense. (E.g BMW-Mini, Miele, Estee Lauder Lab Series, Colgate-Palmolive, The Goethe Institute, and other NGOs) 

His research interest includes all matters relating to Internationalization and Sustainability. He also holds various licensing agreements in non-traditional research output.

He is also an EAIE Alumni (European Association for International Education)

• Diplom Designer (Dipl.- Des. FH), Visual Communications Design, University of Applied Science, FB Design, Duesseldorf, Germany

• 2008 – current: Hong Kong Polytechnic University, Senior Teaching Fellow
• 1990 -2008: Art Director, Creative Director, Regional Creative Director in leading Advertising Agencies across Europe and Asia.
• Alumni EAIE European Association for International Education

• Advertising Design
• Strategy
• Creative Concept
• Typography
• Art Direction
• Work-integrated Education
• Collaborative Online International Learning (COIL)