Caritas Integrated Family Service Centre - Tin Shui Wai 

Design Brief

Caritas Integrated Family Service Centre – Tin Shui Wai (Caritas – TSW) was founded in July 1953 by the Catholic Diocese of Hong Kong. Its primary purpose was to offer relief and rehabilitation services to people in poverty and distress, while the Caritas Family Service Department is focused on the needs of families within local communities.
Social services organisations were previously mistaken as being places for only older generations and people in poverty and as offering nothing of interest for other people. Therefore, Caritas – TSW wanted their services to be recognised by the younger generation and thus wished to refresh their promotion materials to have an image or style that could be easily adapted to appeal to a young audience. In addition, they wanted short animations featuring their character icon, “Tinjai天仔”, to introduce the five love languages to their service users.

Design Outcome

The student creators were tasked with making a map that could be hung in the central corridor of Caritas – TSW to showcase Tin Shui Wai, the centre’s mascot “Tinjai天仔”, and the service areas of the centre.

The students who worked on this project also created a promotional video that tells the story of “Tinjai天仔” and “Yumtinjai陰天仔” to promote the centre’s activities and emphasise the importance of self-care and self-love. Moreover, they produced short videos to explain the concepts of the five love languages, which are “Words of Affirmation”, “Quality Time”, “Gifts”, “Acts of Service”, and “Physical Touch”.

Most of the design concepts generated by the student creators were licensed to Caritas – TSW in 2024.

Participating Year 4 BA students include – 

/Advertising Design
NGAN Ching To
WONG Ka Wing

/Communication Design
LAM Hoi Ching Rosella
LAU Ka Ying Ophelia
MUI Cheuk Nam Victor
YIP Chun Hin

/Social Design
AU Siu Nga
CHIU Mei Suet
LAM Wing Yee
LAU Ying Nam

/Project Tutor 
Edmund CHAN, Instructor, School of Design, The Hong Kong Polytechnic University