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PolyU Design students awarded in the Red Dot Design Award with the project "Fruituage"

4 Nov 2024

PolyU Design Teaching and Learning School of Design

Congratulations to our students, Chan Chak (Advertising Design Year 3), Cheng Hoi Ho, Ian (Social Design Year 2), Chan Ka Lo(Communication Design Year 4) and Lam Hei Yin (Communication Design Year 2), under the mentorship of Lau Siu Hong, for winning the Red Dot Design Award with their exceptional work "Fruituage" from the mentorship programme featured in the 'One To Ten' exhibition!

 

"Fruituage" is a project that intertwines pickled fruit together with Chinese characters, particularly emphasizing the radicals "Wood (*)", "Water (JK)", and "Human (1)". With in-depth research in Chinese typography, the project design uses the symbols "Wood", "Water" and "Human" in conjunction with the "果語 (Fruituage)" of Pattern and Genseki gothic hybrid typeface. By applying innovative packaging that promotes the long-standing culture of Chinese characters on traditional snacks, this project offers a rewarding experience of Chinese characters through sweet and sour tastes.

The Red Dot Award is one of the most prestigious global design competitions. It is held annually and is divided into three disciplines, representing excellence in design on an international scale. This award highlights our student's talent and emphasizes PolyU Design's commitment to nurturing outstanding design talent that stands out globally.

 



 

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