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Communication Design capstone project as international awards winner

We are thrilled to know that ‘Kill Danny’, an animation work by our last year’s graduates of BA(Hons) in Digital Media, has just been shortlisted for the 2021 GSA BAFTA Student Awards. It was selected from the 680 submissions made by students at film schools in 34 countries.  ‘Kill Danny’ was one of our last year’s Tutors’ Choice projects and won Special Mention, Animation Category at The 26th ifva Awards. It is made by Leung Chun Tat, Wu Hau Chung, and Law Lok Hei. Their supervisor is Step Cheung.  The British Academy of Film and Television Arts (BAFTA) is a world-leading independent arts charity that brings the very best work in film, games and television to public attention and supports the growth of creative talent in the UK and internationally. The Award is considered as one of the most prestigious film festivals in the world. Read more 

13 May, 2021

Award

Young Design Talents to share their overseas experience

#PolyUDesign_Heritage Two previous winners of DFA Hong Kong Young Design Talent Award, Charles Ng and Tomson Chan shared their stories being communication designers who experienced professional and person growth at their overseas work. Among them Mr Charles Ng (Communication Design, 2018) is a graduate of PolyU Design. As supported by the Award, he managed to pursue his dream of working in a well-established design house in London where he was involved in wayfinding projects for clients in different countries. Click HERE for the full interview on Stand News. The DFA Hong Kong Young Design Talent Award is now inviting applications from young designers aged 18-35 until 28 June 2021. Winners will receive a sponsorship up to HK$500,000 to support their overseas studies or work. Details: ydta.dfaawards.com

12 May, 2021

Alumni

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Deadline Extended Call for Papers: #IASDR_2021

#IASDR_2021 UPDATE Submission deadline for Papers, Pictorials, and Designed Objects is 10 June 2021 (extended); Submission deadline for Graduate Consortium Papers/Abstracts, Workshops, and Panel Proposals is 25 July 2021.   In December 2021, The Hong Kong Polytechnic University School of Design will host the ninth Congress of the International Association of Societies of Design Research or IASDR 2021.  Under the theme of [ _ ] WITH DESIGN: REINVENTING DESIGN MODES, design finds itself at a critical moment where the conventional ‘modes’ of doing, thinking and application are increasingly challenged by the troubled ideology of globalization, climate changes, migration patterns and rapid restructuring of locally driven manufacturing sectors. In addition, the wider call for design to become more open and more cross- and trans-disciplinary has further blurred boundaries between disciplinary and knowledge domains, challenging both design discourses and designers to steer praxis and thinking across unchartered territory for the sake of innovation and advancing research.  In combination with the environmental, cultural, technological, and, crucially, pandemic transitions, the call heeds for design at large to fundamentally alter its modes of practice. Beyond the conventional models of conducting research, or developing solutions to ‘wicked’ problems, the recoupling of design with different modes should be seen as an expression to embrace other capacities of thinking, criticisms and productions. The coupling of SOCIAL, MAKING, BUSINESS, CRITICAL, HISTORICAL/PROJECTIVE, IMPACT, PANDEMIC and ALTERNATIVE MODES with DESIGN necessitates the rescripting of all aptitudes and practices.  [ _ ] WITH DESIGN: REINVENTING DESIGN MODES encourages design researchers to discuss, elaborate and investigate emerging modes of design research that transcend disciplines in order to serve a multitude of goals and scales. This overarching theme wishes to solicit the definition of new frameworks, models, methods, products and unexpected outcomes in this questioning of design futures. #IASDR_2021 accepts full and short papers. For the first time the Congress will include pictorials, designed objects, and panels; it will continue to include workshops and graduate consortium (PhD and Masters) contributions.  More information can be found at www.iasdr2021.org.

10 May, 2021

Events

Student works shortlisted in RTHK Filming Hong Kong Competition 2021 Season 1

Two amazing short films produced by our Year 3 students from Advertising Design and Social Design were shortlisted in the RTHK Filming Hong Kong Competition 2021 Season 1 (《凝視香港》短片創作比賽2021) organized by the RTHK. Tutors: KC Tsang and Tony Wong.  虛實 TIN Hiu Yan, BA(Hons) in Advertising Design CHOW Wing Ki, Connie, BA(Hons) in Advertising Design TAM Ka Yau, Kary, BA(Hons) in Advertising Design Watch 夜裡行 CHEUNG Chi Ho, BA(Hons) in Advertising Design CHAN Kit Fu, Jeff, BA(Hons) in Advertising Design LAM Hiu Kwan, Una, BA(Hons) in Advertising Design FENG Xueyi, Agnes, BA(Hons) in Social Design YANG Ka Lam, Amy, BA(Hons) in Social Design CHAN Kei Him, Kevin, BA(Hons) in Social Design Watch  This is an open competition where these shortlisted works will enter into the next stage for the championship. Best works will be broadcasted via RTHK 31 TV Channel. Please stay tuned for the competition announcement.

10 May, 2021

Students

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Social experiment: search for smiles behind masks through a claw crane game

A group of our Social Design students took their limited-edition claw crane to reconnect people around Hong Kong through bartering second hand goods in a way of game, and to bring happiness to Hongkongers who have been bored and unmotivated for a long time during the pandemic. Click HERE to read their sharing “Social experiment: looking for smiles behind the face masks through our claw crane" published on 星期日生活 Sunday Mingpao. Students: CHEUNG Hui Ki Yvonne, LAW Cheuk Lam, WONG Yuen Ting (Year 2, BA(Hons) in Social Design) Tutors: Siu King Chung, Chan Kam Fai, Jonathan Yu

4 May, 2021

Students

PhD students selected as Best Presenters at 12th PhD Colloquium on Design Research

During the 12th PhD Colloquium on Design Research, hosted by Tsinghua University’s Academy of Arts & Design on 17 April, PolyU Design’s PhD students Ms Wei Lai and Mr Song Yao both obtained Best Presenter Awards. Congratulations! The presentation titles were “The Role of Animation: Creating Dynamic Representations for Effective Pedagogical Information Transmission” (Lai) and “Toward a ‘Deeper’ Trust: Facial Anthropomorphic Trustworthiness for Emerging Medium” (Yao). For more information, please refer to the profiles of the candidates: https://www.sd.polyu.edu.hk/en/meet-our-students/wei-lai https://www.sd.polyu.edu.hk/en/meet-our-students/yao-song

20 Apr, 2021

Students

Secondary school students gained real-world experiences in design firms of PolyU alumni

14 secondary school students had a great time experiencing real-world work earlier this month in two design studios founded by young alumni of PolyU Design. They were participants of the PolyU Job Shadowing Scheme in three teams. One team worked at THE CABINET, a branding and design studio, where they were tasked to support the daily work of the studio like idea brainstorming, prototype testing, sample making. The most interesting task to them was practising design thinking by suggesting 101 ways of squeezing lemons and designing packaging that best fit the tea set products. Other two teams joined the Bokeh Project specialised in production and media to create two 30 second short videos on a client brief, to promote the beverage products online. The students were coached from preparing production plan and storyboard, to hands-on video shoot. The Scheme was organised by the Academic Registry, supported by PolyU Design and other departments of the university to help secondary school students learn about the industries and their possible future careers. We especially thank both Bokeh Project Hong Kong and The CABINET that offered their time and resources to support the Scheme, coach the students and encourage them to pursue careers in the design and creative fields. The alumni running these companies are excellent role models to the younger ones.   Participating Schools : C&MA Sun Kei Secondary School CNEC Christian College Holy Family Canossian College PLK Tang Yuk Tien College Pui Ching Middle School Shun Lee Catholic Secondary School

20 Apr, 2021

Workshop

Wong Ho Lam Thomas selected as best graphic designer by DesignRush Global Design Competition

   We are excited to announce that Wong Ho Lam Thomas, our Communication Design Year 4 student has been selected as the #1 best graphic designer and #1 in overall category among thousands of participants at the DesignRush Global Design Competition.  The winning project is "Conceptual and Bilingual Penguin Classics", supervised by Mr Roberto Vilchis. It attempts to blend Traditional Chinese characters as part of the book visual language while preserving visual clues allow readers to choose their favourite stories by different book jackets for the well-known Penguin Classics. It aims at helping Hong Kong readers to find their interest in reading English storybooks.  The DesignRush competition is organized to recognize the best emerging talent in the global market. The expert panel of judges included in-house and partner agency UX, UI and graphic design experts around the globe.  Congratulations to Thomas and Roberto! 

16 Apr, 2021

Award

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The 15th SDSA - Daruma is on board

Welcome onboard, School of Design Student Association's new cabinet 'Daruma'!    The members include: - Chan Michael Kai Lok, President - Yam Sze Hang, Internal Vice-President - Mar Siukei, External Vice-President - Lam Hoi Ching Rosella, Financial Secretary - Mak Zhe Wing, General Secretary - Chau Mei Yee, Internal Secretary - Chan Wing, External Secretary - Rai Reika, Promotion Secretary - Lai Tsz Ching, Promotion Secretary - Yu Wai Ying, Publication Secretary - Chong Ho Ming, Amenities Secretary - Leung Cheuk Yin, Recreational Secretary - Kwok Hoi Yin, Welfare Secretary   In this photo, Daruma was warmly welcome by our Dean Prof. Kun-pyo Lee, Senior Marketing Manager Ms Rennie Kan and Project Development and Production Manager Mr Pierre Tam in their previous meeting.  

15 Apr, 2021

Students

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Alumni's animated works won a Gold and Special Mention at ifva Awards

We are proud to announce that our graduates of the BA(Hons) in Digital Media programme received awards at the 26th ifva Awards organised by Hong Kong Arts Centre. It is the industry’s recognition to their creative and well-produced animated works. Congratulations! Gold Award, Animation Category HO Chun Yu (Nicboy) (Digital Media, 2011) Project: Mountains and Seas – Village of Muds (山海歷險 - 泥人村) Special Mention & Finalist, Animation Category LAW Lok Hei, LEUNG Chun Tat Jason, WU Hau Chung David (Digital Media, 2020) Project: Kill Danny (殺死丁力) (capstone project) Tutor: Step Cheung [Watch now]   The ifva is Asia's pioneering force in short film, animation and media arts. It provides a unique and professional platform for Hong Kong and Asian creative talents to unite, exchange and promote their works.   

14 Apr, 2021

Award

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