Cooperative project to revitalise the Alliance Francaise's brand

11 design students collaborated with the Alliance Francaise (AFHK) to revitalise the brand and visual identity with a local touch and new meaningful aesthetics for the organisation. The project is recently featured on the AFHK’s website and positioned as an important part of the cross-cultural communication between local community and the French culture.       The team members came from different disciplines including Communication Design, Advertising Design, Environment and Interior Design and Social Design. They are:    CHOI Yin Lam, Edith (Advertising Design) LAM Pak Yee, Rossetti (Advertising Design) YIP Ka Chun, Randolph (Advertising Design) CHOR Lok Yin, Ada (Communication Design) FU Ho Ching, Vivian (Communication Design) LEE Hannah (Communication Design) LI Ping, Polly (Communication Design) FU Ching, Michelle (Environment and Interior Design) NGAI Tsz Hing, Aigner (Environment and Interior Design) TSANG Lok Yee (Social Design) WONG Yuen Ting, Natalie (Social Design)     The project tutor is Mr Roberto VILCHIS, Instructor of PolyU Design.   According to the Alliance Francaise, 'students skillfully applied their creative and critical thinking skills with what they had learnt about AFHK and its community to come up with new designs and engagement proposals that align with our (AFHK) global organisation and speak to the Hong Kong community.'   Click here to read the full story   The collaboration was a project under the Cooperative Workshop subject as part of the Work-integrated Education. sponsored by clients in both the commercial and non-profit sectors. Held over nine weeks between September and November, the Projects feature students from different disciplines addressing a mutually agreed design brief. 

Locate Library Online Resources by Disciplines

The PolyU Library Subject Guides are designed to help our students research into new topics and to locate materials most related to their subject area. Ms Sue Fung, Faculty Librarian of PolyU Design introduces relevant databases, selected e-books and e-journals, how to cite and more, on the guide for the school. Check this out now

Student’s Sharing: Re-connection with the People in the World (From SLLO)

Read HERE for our year 4 Communication Design student WONG Rachel Kwan Chiu's sharing about her experience of collaborating with university and secondary school students from different countries through the 'Global Re-connection Hackathon' and the service learning subject offered by the Computing Department.     All PolyU undergraduate students have to complete the service-learning requirement before graduation. They can choose to take any service-learning subjects offered by different departments/schools/faculties with students from other disciplines.     To learn more about Service Learning at PolyU and the Service-Learning and Leadership Office, click HERE.

Dr Jae Oh: 'How nostalgic animations bring tourists to theme parks: The case of Hayao Miyazaki's works'

Our Assistant Professor Dr Jae Oh’s new article on ‘How nostalgic animations bring tourists to theme parks: The case of Hayao Miyazaki's works’ is published on the Journal of Hospitality and Tourism Management, one of the top journals in the Tourism and Hospitality studies area. Co-author: Ki Joon Kim.  Read full article: http://bit.ly/3iVRujS

ENTER21 eConference's Full Paper Award results announced

We are excited to learn that Mr Bruce Wan and Dr Kenny Chow have won First Place of the Full Paper Award with their co-authors Cees de Bont (our former Dean) and Paul Hekkert at the ENTER21 eConference held on 19-22 January.    The paper “Finding meaning through travel journaling: a strength-based approach’ was selected out of the three finalists. The study was on the creation of an interactive journaling platform that supports people in creating memorable and meaningful tourism experiences with their photos taken from their journeys. Before getting into the finalist stage, the paper had passed the first-round screening that only 55 papers out of the 88 submissions were accepted.  The article is on OpenAccess and available for download. Click HERE. ENTER Conference is an annual event of IFITT community. The conference offers a worldwide and unique forum for attendees from industry, academia, government, and other organisations to actively exchange, share, and challenge state-of-the-art research and industrial case studies on the application of information and communication technologies in travel and tourism.   Congratulations!

Students shine at 2020 HK4As Students’ Award

Congratulations to the PolyU Design teams on receiving prizes at the 2020 HK4As Students’ Award! The Silver winner beat other contestants with their ‘流⽔⾳樂節’ proposal and the team was formed by CHEUNG Chi Ho and CHAN Kit Fu Jeff from Advertising Design Year 3, KWONG Chi Wing from Advertising Design Year 2 and NG Ho Man from Communication Design Year 3 (in the photo). At the same time, YIP Ka Chun, year 4 student of Advertising Design, created the '地球的新衣' that won him a Merit. The competition’s theme of this year is ‘Unbottle Water’ that the contestants were briefed to create an integrated branding campaign to promote the new launch of unbottle water. Judging was based on the creativity, meaningfulness and execution of the entry. The Award established since 1990 has been a prominent competition designed to encourage, develop and nurture young talents in the advertising industry. ____________ Photo by courtesy of HK4As（香港廣告商會）

Vote for student Analyn Yap from MDes Interaction Design for Interaction Awards 2021

We are happy to announce that our MDes Interaction Design student Analyn L. Yap (Tata) is a Finalist of the The submission in the theme of Connecting, under the Student/Concept category is based on her capstone project "Bukas: Material Messages for Filipino Migrant Workers and Their Transnational Families" which looks into the everyday life and mental world of Filipino workers in Hong Kong. Supervised by Associate Professor Dr Huaxin Wei, the project is intended to address the need for self-identity formation and facilitate the expression of achievements and vulnerability, using a tangible, symbolic medium that carries material meanings for both the migrant worker and the families back home.  Every entry at the Interaction Awards is considered and reviewed by industry leaders, hiring managers, and industry peers within the Awards jury and IxDA Peer Review Committee. All winning and finalist work is added to a living library created to help people discover the best work and uncover trends, insights, and talent that defines excellence, in addition to being featured on online media and as case studies that celebrate designers and their processes.*  The competition is now inviting public voting for the 2021 People’s Choice Award. Give your vote to Tata’s work if you like it! Learn more __________________ *Information  from awards.ixda.org

Call for participants in a travel experience study

PolyU Design is looking for travellers who have had memorable and meaningful cultural tourism experiences to take part in a research project. Your involvement will contribute to the tourism experience design. Click HERE to get more details and enroll in our study.

Digital Media's animation project with Towngas to spread positivity among stay-at-home kids under COVID-19

Under the COVID-19 pandemic, primary and secondary school students are mostly required to stay home for online learning. In light of that, The Hong Kong and China Gas Company Limited (Towngas) initiated an animation project with The Hong Kong Polytechnic University School of Design and the Hong Kong Baptist University with a target to providing online educational resource on environment protection and general knowledge, while passing on the messages of positivity among our younger generation. The university students teamed up to produce a series of interesting animations which incorporated positive messages for children. Parents and teachers can make utilise the video clips to initiate meaningful dialogues with the school kids.  Among the final video clips, the animation “Puzzle” created by CHAN Sze Ming, CHOI Hoi Ching and FRANCISCO Miyuki of the BA(Hons) in Digital Media programme led by Teaching Fellow Step Cheung stood out for its heartwarming story and the refined details in character design.  The story of “Puzzle” is set against the background of the current “new normal” where children are staying home for online learning. It starts with an everyday online class when the teacher found his students not paying attention to him. To better engage the students, he invited everyone in the class to take part in doing a painting together to show their appreciation for health-care workers who are fighting the pandemic for mankind. This successfully enhanced a lively class interaction and got the students all working towards a common objective. The story ends with a thank you message for health-care workers, expressed by a happy and high-spirit class.  The collaboration is part of the SD4964 Co-operative Project subject under Work-Integrated Education. The subject provides final year students with opportunities to join collaborative projects sponsored by clients in both the commercial and non-profit sectors, to give students working experience in a real-life environment so that students will be able to better appreciate what they learn in class, to integrate theory with practice, to enhance all-round development and to make better career plan.  This is the first time Towngas collaborated with School of Design for the subject and the outcomes are satisfactory and mutually beneficial. 

Dr Jörn Bühring spoke at different international forums

Dr Jörn Bühring was invited to talk at the “New Forms of Business, New Education – 2020 International Forum for Digital Creative Design” held on 11 to 15 December 2020. With 150 experts attending this forum and an audience of over 20,000 people joining through online channels, the forum was a huge success and one of the most magnificent international events in the field of digital creative design in 2020.  The title of his talk was “Strategic Design & Future Thinking”. Dr Bühring was also a speaker at the “2020 Insight – Lifestyle and Design Innovation Forum” organised by TrendTouch of Tsinghua University last month, which was live-streamed to 25,000 participants across China and beyond. His talk was on futures thinking and life-centric design.