Chun Hei Cheng
Lecturer, Teaching Fellow
- V602f
- +852 2766 5461
- chun-hei.cheng@polyu.edu.hk
- Expertise: Design innovation, communication design, design strategy, storytelling & media design, branding
Biography
Hei is a creative and system thinker who assists clients in understanding the innovation process and user-centred design. He helps them navigate complexities and expresses their brand personality and values. As an innovation director, he has played a vital role in building the innovation process and capability for companies like Tencent and vivo. With experience in both the US and Asia, Hei brings valuable cross-cultural insights to his work. Before joining IDEO, Hei honed his user-centred research skills and design thinking by participating in design projects for the hearing and visually impaired with the Royal College of Art’s (RCA) Helen Hamlyn Center. He has a talent for bringing complex subjects to life through communication strategy and compelling storytelling. He has directed and produced films and animations that deepen clients' understanding of various broad and intangible topics, such as brand stories, global warming, and the future of healthcare and education systems.
Education and Academic Qualifications
- MA Animation (The Nat Cohen Scholarship), Royal College of Art
- BA Graphic Design, Central Saint Martins of Art and Design
Professional Qualifications
- Leadership & Management Certified, American Management Association (China)
Academic and Professional Experience
- Present Founder & Innovation consultant, Halo Design Limited
- Present Mentor, Orbit Startups (SOSV)
- Director of Innovation, vivo
- Creative Director, XG Entertainment
- Brand Creative, Tencent, China
- Senior Communication Design Consultant, IDEO (Shanghai & Palo Alto, California)
- Creative, Wieden & Kennedy (Shanghai)
Teaching Area
- Design Innovation & Design Thinking
- Communication Design
- Storytelling & Digital Media Design
