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Alexander Ivanov

Alexander Ivanov

Assistant Professor

  • V502d
  • +852 3400 3445
  • alexander.ivanov@polyu.edu.hk
  • Expertise: Advertising, data visualization, human-computer interaction design, group creativity, innovation, social aspects in UX, LEGO Serious Play, Virtual try-on technology

Biography

Alex Ivanov, PhD, is a design researcher of interfaces for group creativity and socially playful consumer experiences.

Alex was Associate Professor at Shanghai Jiao Tong University's School of Media and Assistant Professor at Ontario College of Art & Design and at City University of Hong Kong.

He brings 12 years of university teaching experience, six years in the advertising industry, and a number of well-cited articles in HCI and marketing journals.

Alex received his PhD in Interactive Arts and Technology from Simon Fraser University, an MA in Advertising from The University of Texas at Austin, and a BA in Journalism from American University in Bulgaria.  He has also completed Miami Ad School's Brand Planning program and is a certified LEGO Serious Play® facilitator.

Education and Academic Qualifications

  • PhD in Interactive Arts and Technology from Simon Fraser University
  • MA in Advertising from The University of Texas at Austin
  • BA in Journalism from American University in Bulgari

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