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Dominicus Leung

Dominicus Leung

Teaching Fellow

  • V910
  • +852 3400 8254
  • domi.leung@polyu.edu.hk
  • Expertise: Creative thinking, interaction design, digital marketing, branding, sports, wellbeing

Biography

Dominic Leung has substantial industry experience in creative design, interactive, branding and marketing disciplines corporations across Hong Kong and Asia for years. Throughout the years, Dominic has been working as creative director, consultant and managing director in Hong Kong and mainland, his clients included well-known international enterprises. 

Dominic is the Teaching Fellow, Design Researcher and the Subject Leader of Master of Design Programme in the School of Design. He has the academic teaching and research profile especially in creative thinking, interaction, digital marketing and well-being related topics for years. He has been able to line up various industrial partners to conduct collaborative works with the School of Design as well as research projects. Besides, Dominic is also a geek on sports marketing and sports communities in Hong Kong. Based on these experiences, Dominic has been exploring the opportunities in integrating design research and well-being, developing marketing opportunities and brand leveraging exercises especially in the field of well-being, sports and healthcare.

Education and Academic Qualifications

  • MDes (Interaction Design), The Hong Kong Polytechnic University
  • BA (Hons) in Graphic Design, The Hong Kong Polytechnic University

Projects

Project Leader: Analysing the Behaviour of Young Professional in Banking Industry, The Bank of East Asia, 2023. 


Deputy Project Leader: Exploration of Future TV and Establishment of UX Collaboration Framework, Contract Research from TCL, 2022.


Deputy Project Leader: Applying Design Thinking to the Development of Innovation Ambassador and Culture in Chinachem Group, Chinachem Group, 2021-2022.


Deputy Project Leader: Smart Interactive Design Solution on Health and Wellbeing Activities for Youth and Elderly, The Hong Kong Federation of Youth Groups, 2020.

 

  

Awards

  • GOLD in Social Networking Sub-category, Mercury Excellence Awards 2012
  • SILVER in Website Sub-category, Mercury Excellence Awards 2012
  • BRONZE in Website Sub-category, Astrid Awards 2012
  • Best 30 Case Studies in The Hong Kong Digital Marketing Creative Platform 2012

 

publications_default_530x750

Correlation between the composition of personalities and project success in project-based learning among design students. International Journal of Technology and Design Education.

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Analysis on Human-Display Interaction on TV Features of Rotating Display. Journal of Information Technology and Computer Science.

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