Skip to main content Start main content
Hossein Najafi

Hossein Najafi

Associate Professor of Practice, Senior Teaching Fellow

  • V502e
  • +852 3400 8257
  • hossein.najafi@polyu.edu.hk
  • Expertise: Heuristics, AI & Design, Creative Cognitive Processes, VFX, Animation, Film, AR/VR/XR, RT 3D

Biography

Dr Hossein Najafi is a practising artist, a creative technologist, a filmmaker and a scholar who examines heuristics, creative processes, media and aesthetics.

Hossein began his career as a design and animation artist in 1999 when he founded Didar Pictures, a small production studio where he created over 50 television commercials and managed numerous advertisement campaigns. While active in the advertising industry, he graduated in Master of Cinema from the University of Tehran. He then initiated a part-time career as a casual lecturer at some of the leading universities in Iran, teaching animation, filmmaking, colour theory and design. Between 2009 and 2011, he worked with Touchwood Animation in London and then in 2011, he moved to Istanbul, where he worked as a creative director, animation and visual effects artist with companies including Ulkutay Productions, Cordoba Animations, Imaj Post Productions, CherryCherryVFX and Genius Park.

In Dec 2015, Hossein moved to New Zealand to undertake a doctoral thesis in Art and Design at Auckland University of Technology (AUT). Hossein's PhD project was a practice-led enquiry that negotiates and bridges between identity theories and narrative forms. In his inquiries he used a variety of technologies including Motion Capture, Deep Learning, Virtual Human and Advanced Dynamic Simulations. From May 2016 to May 2017, he worked for Yukfoo Studio in Auckland as a senior animation artist.  Hossein was one of the major contributors to the Charles Darwin University's television commercial campaign which won multiple awards including the Cannes Lion Prize in 2017. From May 2017 to February 2018, he worked for Toybox NZ as a CG Supervisor, undertaking a range of projects including television commercials, animated series and motion graphics. Based on his industry background and teaching profile, in 2019, Hossein joined AUT's Animation, Visual Effects and Game Design department as a tenured senior lecturer and visual effects pathway leader. In November 2024, Hossein joined the School of Design at Hong Kong Polytechnic University (PolyU).

Many of Hossein's students have worked on the animation and visual effects of big blockbusters like "The Lord of the Rings: The Rings of Power" and "Avatar: The Way of Water".

Hossein is also actively engaged in interdisciplinary research in animation technology, design, heuristics and cognitive psychology. He collaborates with the University of Auckland's Memory Lab to study autobiographical memory and visual spatial understanding. He also has been an active presenter at SIGGRAPH conferences, publishing multiple papers for SIGGRAPH Asia 2019, 2023 and 2024. He recently has published three chapters for Routledge's book "Heuristic Enquiries". His chapters are mainly investigating heuristic processes. Chapter 1 of the book, titled "A review of the evolution of heuristic inquiry" is a novel re-examination of heuristics in both qualitative contexts like art and psychology as well as quantitative realms, like AI and math. Chapter 3 of the book, titled "Resonances between heuristic inquiry and Persian illuminative thinking", investigates Persian illuminationist ontological and epistemological approaches that interfaced with heuristic inquiry, and Chapter 8 of the book, "A comparative study of heuristic inquiry in AI and artistic research" collaborated with AI scientist Dr Akbar Ghobakhlou, embarks on a comparative discussion about the nature of heuristics in arts and AI. Although seemingly distant, the authors recognised significant connections between heuristic inquiry in artificial intelligence and artistic research.

Education and Academic Qualifications

  • Doctor of Philosophy (PhD), School of Art and Design, Auckland University of Technology (AUT), New Zealand
  • Master of Arts in Cinema, Faculty of Fine Arts, University of Tehran, Iran

Professional Qualifications

  • New Zealand VFX Guild Founding Member, https://www.vfxg.nz/
  • Certified SideFX Houdini Instructor, Side Effects, https://www.sidefx.com/
  • Member of Memory Lab at University of Auckland, University of Auckland, https://www.memorylab.org/

Academic and Professional Experience

Before joining PolyU, more than 9 years of academic and 20 years of professional experience:

  • Senior Lecturer & VFX Programme Leader at Animation, Visual Effects and Game Design Department, AUT, Auckland, New Zealand (2019 – 2024) 
  • Lecturer at Yoobee Animation College, Auckland, New Zealand (2018) 
  • Casual Lecturer at Animation, Visual Effects and Game Design Department, AUT, Auckland, New Zealand (2016 – 2018) 
  • Creative Advisor & CG Supervisor at Toybox, Auckland, New Zealand (2017 – 2018) 
  • Creative Advisor & Senior Animator at Yukfoo Studio, Auckland, New Zealand (2016 – 2017) 
  • Visual Effects Technical Director and Supervisor at “Sparrow” Short Film, New Zealand (2016) 
  • Video Mapping & Animation Producer at “23 Nisan Gala” Festival in Antalya, Turkey (2015) 
  • Freelance Animation Artist “Igo Igdas” Web Campaign, Istanbul, Turkey (2015) 
  • Freelance Lead Compositing Artist “Drilis Ertugrul” TV Show, Istanbul, Turkey (2015) 
  • VFX Supervisor and Lead Comp Artist at “Mole Family 2” Feature Film, Istanbul, Turkey (2015) 
  • Visual Effects Artist at Cherry Cherry VFX, Istanbul, Turkey (2014) 
  • Design & Animation Creative Artist at Imaj Post Production, Istanbul, Turkey (2013) 
  • Senior Lead TD, Creative & Design at Ulkutay Creative, Istanbul, Turkey (2011 – 2013) 
  • Founder and Creative Director at Didar Pictures, Tehran (and Dubai), Iran (1999 – 2011) 

Teaching Area

  • Studio and Capstone Project
  • Design Practice
  • AI and Design
  • Heuristic and Creative Research Methodologies
  • Real-Time Rendering (Unreal Engine)
  • CGI Animation and Visual Effects
  • Procedural 3D Animation (Houdini)
  • Virtual Reality, Augmented Reality, Virtual Production
  • Life Drawing
  • Motion Capture

Research Outputs

Najafi, H., Kennedy, J., Ramsay, E., Todoroki, M., & Bennett, G. (2024). A pedagogical workflow for interconnected learning: Integrating motion capture in animation, visual effects, and game design. SIGGRAPH Asia 2024 Educator’s Forum, Tokyo International Forum, Japan. 

https://asia.siggraph.org/2024/presentation/?id=edu_106&sess=sess296 


Najafi, H. (2024). Resonances between heuristic inquiry and the Persian illuminative thinking. In Heuristic Research: Disciplinary Inquiries, Interdisciplinary Engagement (pp. 45-68). Routledge.

https://doi.org/10.4324/9781003507758-6


Ghobakhlou, A., & Najafi, H. (2024). A comparative study of heuristic inquiry in AI and artistic research. In Heuristic Enquiries, Disciplinary Inquiries, Interdisciplinary Engagement (pp. 139-161). Routledge. 

https://doi.org/10.4324/9781003507758-12


Najafi, H., Tudor, K., & Ings, W. (2024). A review of the evolution of heuristic inquiry. Heuristic Enquiries, Disciplinary Inquiries, Interdisciplinary Engagement (pp. 9-22). Routledge.

https://doi.org/10.4324/9781003507758-3


Najafi, H. (2024). Illuminative storytelling: Reflecting Persian illuminationism philosophy in a 3D animated narrative [Conference presentation]. 35th Annual Society for Animation Studies Conference, University of New South Wales, Sydney, Australia.

https://sas2024.wpcomstaging.com/sas2024-full-conference-program-v2/


Najafi, H. (2024). From algorithms to artistry: A comparative exploration of heuristics in AI and creative inquiry [Conference presentation]. The 2nd Artificial Intelligence & Communication Symposium, Auckland University of Technology, Auckland, New Zealand.

https://www.aut.ac.nz/events/ai-tool,-threat-or-teammate


Greg, B., Jackson L., Najafi, H. (2023). Pedagogical strategies for teaching Virtual Production pipelines, SIGGRAPH Asia 2023 Educators Forum Program, SA 2023. Sydney, NSW.

https://dl.acm.org/doi/abs/10.1145/3610540.3627010


Najafi, H. (2023). AI is reshaping the visual effects industry. In Conference AI + Communication Symposium. School of Communication Studies, Auckland University of Technology. 

https://www.aut.ac.nz/news/stories/aut-hosts-ai-communication-symposium


Najafi, H. (2022). Displacement of self-continuity: an illuminative heuristic inquiry into identity transition in an allegorical animation: [a thesis submitted to AUT in fulfilment of the requirements for PhD degree, 2022]; supervisors: Welby Ings, Donna Rose Addis.

https://openrepository.aut.ac.nz/items/831979d4-5f1c-48ad-9187-b3bdd8bd69a0


Najafi, H. (2022). Persian Illuminationism as a heuristic methodology in creative practice-led research. Revista GEMInIS, 13(2), 36-45. doi:10.53450/2179-1465.rg.2022v13i2p36-45

https://www.revistageminis.ufscar.br/index.php/geminis/article/view/726


Najafi, H. (2021). Displacement of self-continuity: An heuristic inquiry into identity transition in a 3D motion capture-based animated narrative short film. Animation Practice, Process and Production, 8(1), 165-188. doi:10.1386/ap3_00010_1

https://intellectdiscover.com/content/journals/10.1386/ap3_00010_1


Najafi, H. (2021). Live Festival: Online streaming of student’s moving image projects, in the age of COVID. In M. Mortensen Steagall, & S. Nesteriuk Gallo (Eds.), LINK 2021 Conference Proceedings (pp. 251-254). Auckland. 

https://ojs.aut.ac.nz/linksymposium/article/view/154


Najafi, H., Steagall, M. (2021). Displacement of self-continuity: practice-related research in Design at PhD Level. In Conference Surviving a PhD: Tech and Arts Experiences. Doctoral Program in Digital Media program - University of Porto and The New University of Lisbon


Najafi, H. (2019). Displacement of self-continuity: A heuristic inquiry into identity transition in an animated narrative short film. In Proceedings of SIGGRAPH Asia 2019, Doctoral Consortium, SA 2019. Brisbane, QLD. doi:10.1145/3366344.3366443

https://dl.acm.org/doi/abs/10.1145/3366344.3366443


Najafi, H. (2019). Stella: an experimental animation about self-continuity and identity change. In AUT Experimental Animation Symposium. Auckland University of Technology

Experimental-Animation-poster_symposium_with-URL.pdf (aut.ac.nz)


Kiarostami, A., & Najafi, H. (2015). What I Really Saw Could Not Possibly Be Reflected in a Movie: Abbas Kiarostami on “Life and Nothing More...”. In A. Wright (Ed.), Film on the Faultline (pp. 275-282). Intellect Books.

https://www.intellectbooks.com/film-on-the-faultline


Projects

Najafi, H. (2021). Chromatic Sketches (No. Of Pieces: A3 x 3) [Exhibition]. LINK Symposium: Auckland University of Technology.

https://www.linksymposium.com/exhibition/chromatic-sketches


Najafi, H. (2019). Flowers are my passport (No. Of Pieces: 3 minutes) [Exhibition]. New Zealand Best Award: Designers Institute of New Zealand Best Design Awards.

https://www.youtube.com/watch?v=dtBBuAiImuo


Najafi, H. (2014). Forty-Seven [Festival Exhibition]. International Disability Film Festival. West Island College, Calgary.
ptff-2014-catalogue-with-cover-web-150dpi-v1-13-jan-21-2014.pdf


Najafi, H., Islam, S., Frain, A. (2011). The White Wall [Exhibition]. UK Film Council. London.
White Wall (2011) - Full Cast & Crew - IMDb


Awards

New Zealand Best Design, Bronze Award for “Flower Are My Passport” short film (2019)
https://bestawards.co.nz/moving-image/student-moving-image/aut-art-design/flowers-are-my-passport


 

 

Publications

 
img_publication_Hossein Najafi_Publication_01

Ghobakhlou, A., & Najafi, H. (2024). A comparative study of heuristic inquiry in AI and artistic research. In Heuristic Enquiries, Disciplinary Inquiries, Interdisciplinary Engagement (pp. 139-161). Routledge.

img_publication_Hossein Najafi_Publication_02

Najafi, H., Kennedy, J., Ramsay, E., Todoroki, M., & Bennett, G. (2024). A pedagogical workflow for interconnected learning: Integrating motion capture in animation, visual effects, and game design. SIGGRAPH Asia 2024 Educator’s Forum, Tokyo International Forum, Japan.

img_publication_Hossein Najafi_Publication_03

Najafi, H. (2021). Displacement of self-continuity: An heuristic inquiry into identity transition in a 3D motion capture-based animated narrative short film. Animation Practice, Process and Production, 8(1), 165-188. doi:10.1386/ap3_00010_1

img_publication_Hossein Najafi_Publication_04

Najafi, H. (2019). Displacement of self-continuity: A heuristic inquiry into identity transition in an animated narrative short film. In Proceedings of SIGGRAPH Asia 2019, Doctoral Consortium, SA 2019. Brisbane, QLD. doi:10.1145/3366344.3366443

img_publication_Hossein Najafi_Publication_05

Najafi, H. (2022). Persian Illuminationism as a heuristic methodology in creative practice-led research. Revista GEMInIS, 13(2), 36-45. doi:10.53450/2179-1465.rg.2022v13i2p36-45

Your browser is not the latest version. If you continue to browse our website, Some pages may not function properly.

You are recommended to upgrade to a newer version or switch to a different browser. A list of the web browsers that we support can be found here