ORCID iD:

https://orcid.org/0000-0002-3762-7398

Portfolio | LinkedIn

Research Title:

The Study and Application of the Subconscious-Based “Replacing Product Use Behavior” Design Approach.

Keywords:

Metaphorical Design, Product Semantic, Product Semiotics,  Emotional Design, Behaviour, Cognition.

Qualifications:

BA – Guangzhou Academy of Fine Arts

MA –Savannah College of Art and Design

Supervisors:

Prof Kin Wai Michael Siu (Chief)

Dr Yi-Teng Shih (Co)

Key Publications:

Du, P., Siu, K. W. M., & Shih, Y. T. (2021, July). Ergonomics and Lifestyle: The Future Roles of Television Sets in the Chinese Family. In International Conference on Applied Human Factors and Ergonomics (pp. 915-923). Springer, Cham.

Du, P., (2019), The “Replacing Product Use Behaviour” Design Approach Based on the Concept of Unconsciousness, Design, no,19: 97-99.