There are a lot of boundaries in our society regarding what a 'manly man' should be. Hong Kong is still conventional in terms of gender identities. This is a local genderless fashion brand called 'Ponder.er' which explores the possibilities of modern masculinity.

Afterwards, a campaign was launched. Visual metaphors of various animals that demonstrate masculinity are presented as key visuals for the campaign.

Tutor: Francis Hung

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.