This is a rejuvenation exercise for the Hong Kong Tramways – a brand with 118 years of heritage. The brand is picked as an imaginary client for this advertising design's capstone project. 

It is easy to think that heritage is about historic information, old facts and archives, yet the true heritage of the Hong Kong tram lies in the accumulated perceptions from the locals. 

Those accumulated perceptions include the vibe and feel of riding the tram; a transportation experience that hasn't been changed in the past 118 years.

By crystallising these perceptions, the beauty beyond its transportation function can be recognised and reaffirmed among the younger generations.

Tutors: YIU Man To, TSANG KC

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.