'You are what you drink' is an advertising campaign focusing on Hong Kong youth's water-drinking habits. This idea was initiated through research that half of the hospitalized elders in Hong Kong are dehydrated. To make it worse, the youths, who are the future of Hong Kong elders, drink less water than they should, knowing the importance of it. This might seem small, but it is the start of major diseases.

This is a matter of habit. Hence, this campaign would like to reinforce the message that water is essential, not only today but also in the future, and the best way to remind them is to let them remind themselves through a handwritten letter from the future.

Tutor: SONNTAG Stefan

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.