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Advertising Design
Make friendship visible
by TONG Ming Wai, Scarlett
BA (Hons) in Advertising Design
Nowadays, young people often face obstacles when scheduling meetings with friends, as being late has become a social norm. A fixed schedule can also force people into unwanted situations and take away their control of time.
Furthermore, as young people are often still figuring out their place in the world, they may feel ashamed for not being popular enough and may desperately seek social acceptance.
Zenly is here to help by making friendship visible.
Zenly enables users to meet up with nearby friends spontaneously by allowing them to check each other's real-time location 24/7. Users will no longer be limited by a fixed schedule and can avoid unwanted situations. By eliminating physical distance and information barriers between people, Zenly can expand people's social boundaries and help them feel more secure in their relationships.
With Zenly, friendship is within reach and recognizable.
Tutor: HUNG Francis
This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.