The campaign is based on the idea of time travel.

Since Storerooms selects vintage items that are from bygone eras as if the brand time-traveled to the past to bring these unique goods to the present day.

By incorporating the concept of time travel, the campaign will highlight the importance of preserving old good values that have been lost over time.

There will be 3 time travelers created to share their views on the good values that are missing in today's society. One is a film photographer, who shares the missing patience in photography, and a watch craftsman will share the missing materials and tactile sensation on watches, and lastly, the woodworker represents the disappeared crafts

Tutor: HUNG Francis, YIU Man To

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.