18 Prohibited Curry Chips is a spicy potato chip from Japan, known for its outstanding spiciness that makes people feel pain when they eat it. The chips use "ghost pepper" to make spicy powder, which gives it a spiciness rating of 1,001,304 Scoville units!

This is an advertising project for the 18 prohibited super spicy curry chips. This idea is based on toxic relationships. Additionally, I have found that people who enjoy eating spicy food often exhibit similar patterns to those in toxic relationships, as both experiences can be painfully exciting. Interestingly, toxic relationships and spicy food can both evoke strong sensations. Both can make people feel pain, yet they can also be addictive.

Therefore, my main idea throughout this project will be the Cantonese term "犯賤", which I have translated to "toxic." In Cantonese, "犯賤" describes people who knowingly engage in behavior that will harm them in some foolish way, but still they continue to do it.

Tutor: LEE Vincie, Tony Hon

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.