Throughout a period of 3 weeks in November 2020, MA students in Fashion and Textile Design ventured into the bbase studio to learn everything pertaining to the art of eyewear design.
The bbase international design group, with headquarters in Hong Kong and offices in New York and Barcelona, caters to the development of eyewear designs for fast fashion brands from H&M to Zara and bespoke clients like Cult Gaia and Mimco.
The graduate students worked with the bbase studio experts to develop and refine unique concepts for eyewear. During the process, they gained a better understanding of the intricacies and skills required to create an accessory that transforms and frames the face.
Three vigorous weeks at bbase resulted in 3D rendered designs, illustrations and physical prototypes.
This industry project has allowed the students to design for a product category that might not have otherwise been on their radar. After some self-reflection, the students realized how much they have learnt and expressed that they would consider eyewear design as a professional craft.
bbase offers an internship programme to ITC students and mentorship opportunities after graduation.
The project was led by new ITC teaching fellow, Ms Cristina Kountiou.
Follow Instagram account @mafashionhkpoly for more photos.