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2021 ITC International Fashion Forum

31 Mar 2021

Happenings @ The Fashion Gallery

The Fashion Design Gallery (Chair: Prof. Kinor Jiang) and the ITC Learning & Teaching Committee (Chair: Prof. Jason Choi) successfully held an International Fashion Forum on 30 March 2021. As an online format, the forum invited a broad range of audiences worldwide from the education and industry sectors. The facilitator Dr Eunsoo Baek, Assistant Professor of ITC, mentioned that the forum successfully fulfilled the aims of generating the public’s interest in issues of contemporary fashion and providing an educational platform for them to develop a global outlook and intercultural competence throughout the international exchanges of knowledge and opinions.

Inviting three scholars in different fields, the interdisciplinary forum covered a hot topic titled “Digital Fashion and Virtuality in The Post-Covid Era” The detailed information of speakers and a brief about speech is provided below:

  • "The cognitive-emotional design and Research of Retail Environments: Opportunities with Immersive Media” by So-Yeon Yoon, Associate Professor at Design and Environmental Analysis, Cornell University
  • “Virtual Products as an Extension or a Presentation of My Body: Exploring Hedonic and Utilitarian Shopping Value in a Virtual Reality Retail Environment” by Seung Hwan (Mark) Lee, Director of Retail Management, Associate Professor, Ted Rogers School of Management, Ryerson University
  • “Fashion Product Development in the Era of Digital Living” by Lushan (Sarina) Sun, Assistant Professor, ITC

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