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Fashion Forward: SFT unveils its first digital ambassadors

11 Nov 2024

Alumni

Digital avatars designed by Miss Natalie Jim

Digital avatars designed by Miss Catherine Hui


SFT is thrilled to introduce its first-ever digital avatars, which will bring our vision for fashion into the virtual world!

Crafted by our talented alumnae, Miss Natalie Jim (BA, 2024) and Miss Catherine Hui (BA, 2024), these avatars won the “Avatar Design Contest” for their inspired blend of SFT’s core brand values, colours, and fresh, forward-thinking creativity. Their designs showcase the exceptional skills and innovation nurtured at SFT, which embody our commitment to advancing fashion through AI and the metaverse to thrive in the exciting Web 3.0 era.

Dressed in stunning, digitally-rendered traditional Chinese attire, these avatars beautifully honour SFT’s dedication to celebrating Chinese fashion heritage, making it both vibrant and accessible for today’s digital generation.

Looking ahead, these virtual ambassadors will light up future events, and spotlight SFT’s leadership in digital innovation and bringing Chinese fashion to audiences worldwide in a more engaging and interactive way. Some of the avatars have already been minted as NFTs and are available for sale on OpenSea.

Through initiatives like this one, SFT will continue to proudly shape the fashion leaders of tomorrow!


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