The Woolmark Company and Flinders Merino Group presented the Best Use of Australian Merino Wool Award to knitwear design graduating student, Cheung Wai-yee, Shirley, for her graduation collection that is representative of innovative applications of Australian Merino wool at the PolyU Fashion Show 2024. The award presentation was successfully held at The Woolmark Company’s Wool Resource Centre on 29 August.
Shirley’s collection is called “Magic Mushroom Dreamland”, and inspired by mushrooms found in enchanting fairy tales. Through the creation of distinct patterns, magic mushrooms come to life and explore in a whimsical fairytale realm. Her designs not only encapsulate a sense of joy and playfulness, but also emphasise practicality for everyday wear, thus harmoniously balancing imagination and functionality. Shirley’s collection highlights the meticulous use of fancy yarns in stitching, hand embroidering and crocheting.
The Woolmark Company is the global authority on Merino wool and owns the Woolmark logo, a quality assurance symbol found on more than 5 billion products. As a not-for-profit organisation, The Woolmark Company works alongside 60,000 woolgrowers in Australia to research, develop and certify Australian wool. They support and collaborate with like-minded fashion designers and brands.
SFT would like to thank The Woolmark Company and Flinders Merino Group for their continuous support in nurturing the next generation of fashion design talents.