Yoyo Chan swept two awards: “Best Art Direction Award” and “My Favourite Collection Award".
"Touble X" by Yoyo Chan (BA, 2024)
"I am rooted, but I flow" by Catherine Hui (BA, 2024)
"Cockcrow" by Einar Lai (BA, 2024)
"Dear Peter Pan" by Jenice Tam (BA, 2024)
The Hong Kong Young Fashion Designers' Contest (YDC) organised by the Hong Kong Trade Development Council (HKTDC) is one of the most anticipated fashion extravaganza in Asia. The contest was successfully held on 7 September at the Hong Kong Convention and Exhibition Centre. Ten local fashion designers with immense talent and creative design flair were shortlisted, including SFT alumni Yoyo Chan (BA, 2022), Catherine Hui (BA, 2024), Einar Lai (BA, 2024) and Jenice Tam (BA, 2024). Yoyo took home “Best Art Direction Award” and “My Favourite Collection Award” for her “Trouble X” collection.
Yoyo’s collection breaks the stereotypes of school uniforms by deconstructing the style, adding playful elements, and defying normative expectations in the design details. Highly saturated reds are interspersed with warm yellows, reminiscent of a spirited attitude and independent personality. As she frees the garments from the rigidity of its intentions as a uniform, her design becomes an advocate for ageless rebellion.
