Dr. Neil Li is an Associate Professor in the School of Hotel and Tourism Management at the Hong Kong Polytechnic University. Prior to joining the school in August 2018, he earned his Ph.D. degree and served as an instructor at the University of South Carolina in the USA. He also worked for the South Carolina SmartState Center of Economic Excellence in Tourism and Economic Development and Hilton Columbia Center.

As the principle investigator, Neil’s research has been funded by National Natural Science Foundation of China (NSFC), Hong Kong Research Grant Council (RGC), the Hong Kong Polytechnic University (PolyU), and Hospitality and Tourism Research Centre (HTRC). In 2021, Neil received the School Research Excellence Award, and was named as “Outstanding Young Researcher”. In 2019, he was a nominee for School Teaching Excellence Award. In 2017, he was named as University of South Carolina “Breakthrough Graduate Scholar”, the university’s “most prestigious annual prizes for research and scholarship” for research students. He was also a recipient of Chinese Government Award for “Outstanding Self-Financed Students Abroad” in 2018.

Dr. Li always looks forward to working with researchers and outstanding students in the broad field of big data analytics, user-generated content, and consumer psychology & behaviour. If you are interested in my research and want to the group as RA, please don't hesitate to send me an email with your CV and Transcripts.

• PhD (University of South Carolina)
• MSc (Dongbei University of Finance and Economics)
• BA (Dongbei University of Finance and Economics)