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Book Title

Approaches to Specialized Genres

Editors
Kathy Ling LIN, Isaac N. Mwinlaaru, Dennis Tay (Department of English)

Publisher

Routledge

Year of Publication

2020

ISBN

9780429053351


 

Introduction

Approaches to Specialized Genres provides a timely update of the field of genre studies, with 14 cutting-edge contributions split into five sections using and integrating an exceptionally wide variety of methods and perspectives (such as ESP genre research, corpus linguistics, systemic functional linguistics, ethnographic and multimodal research) to analyse genres in written, spoken, visual and auditory modes across a multiplicity of pedagogic, professional and digital settings. It highlights and illustrates the growing trend of a multiperspective and inter-theoretic approach to genre studies and demonstrates how such methodological rigour can extend our knowledge of language, in general, and genres, in particular. It also examines a rich variety of underexplored genres such as the digital genre of synchronous videoconferencing, instructional slides, video ads, engineers' training log book entries, the narrative story genres, fundraising letters and retraction notices. It demonstrates not only the prominent value of genre research, but wide applications of genre knowledge in various educational and professional domains. The book brings together experts spreading across the world, including countries in South-East Asia, Europe, America, West Africa and South America. Accordingly, it will appeal to readers of diversified socio-cultural backgrounds working in all the aforementioned inter-related fields of applied linguistics and communication studies                                                                                                                                                              

 

Content

Introduction: Genre research into the 21st century - Goals, approaches and applications
Kathy Ling Lin, Isaac N. Mwinlaaru and Dennis Tay

Theory and concepts
1. Towards a meta-theory of genre
Isaac N. Mwinlaaru

Rhetorical and generic structure
2. English-language abstracts in Chinese-language academic journals: A comparative analysis of rhetorical moves
Ning Zhao & Nicholas Groom

3. Macro-structural development of empirical research articles in Applied Linguistics and Civil Engineering (1980-2010): Textual evidence and insider perspectives
Kathy Ling LIN

4. Categories of narrative instances in Systemic Functional Linguistics: Exploring a more flexible generic structure for 'recounts'
Grisel S. Salmaso

5. Retraction notices as a high-stakes academic genre: A move analysis
Shaoxiong (Brian) Xu & Guangwei Hu

6. Rhetorical analysis of philanthropic fundraising letters in a Ghanaian university
Joseph B. A. Afful
Lexicogrammatical resources

7. A corpus-based study of discourse markers in secondary student talk
Ivy W. S. Chan & Jim Y. H. Chan

8. Construing symbolic exchange in academic registers of Spanish: Sayers and projection in linguistics articles in Colombian journals
Jesús David Guerra Lyons & Gillian Moss

Multisemiotic analysis
9. Genre, pedagogy, and PowerPoint design: A multimodal move analysis of linguistics lecture slides
Dezheng (William) Feng

10. The multimodal genre of synchronous videoconferencing lectures: An eclectic framework to analyse interaction
Mercedes Querol-Julián

11. Identifying creative metaphor in video ads
Molly Xie Pan & Dennis Tay

Genre in pedagogic and professional settings
12. Combining genre analysis and corpus consultation in class: Using do-it-yourself corpora to explore the literature review
Maggie Charles

13. When the office meets textbooks: Juxtaposing multiple perspectives to develop teachers’ knowledge of workplace genres and to enhance the teaching of workplace writing
An Cheng

14. Hybridity in a specialized genre: Training log book entries in professional construction engineering
Cindy Tsui Ying Yu & Christoph A. Hafner

 

* Owners of respective book covers are credited. Book covers are for reference only. FH is unable to accept responsibility of any inaccurate information.

Approaches to Specialized Genres

 

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