Books Authored/Edited/Translated
Book Title |
Approaches to Specialized Genres |
Editors |
Kathy Ling LIN, Isaac N. Mwinlaaru, Dennis Tay (Department of English) |
Publisher |
Routledge |
Year of Publication |
2020 |
ISBN |
9780429053351 |
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Introduction Approaches to Specialized Genres provides a timely update of the field of genre studies, with 14 cutting-edge contributions split into five sections using and integrating an exceptionally wide variety of methods and perspectives (such as ESP genre research, corpus linguistics, systemic functional linguistics, ethnographic and multimodal research) to analyse genres in written, spoken, visual and auditory modes across a multiplicity of pedagogic, professional and digital settings. It highlights and illustrates the growing trend of a multiperspective and inter-theoretic approach to genre studies and demonstrates how such methodological rigour can extend our knowledge of language, in general, and genres, in particular. It also examines a rich variety of underexplored genres such as the digital genre of synchronous videoconferencing, instructional slides, video ads, engineers' training log book entries, the narrative story genres, fundraising letters and retraction notices. It demonstrates not only the prominent value of genre research, but wide applications of genre knowledge in various educational and professional domains. The book brings together experts spreading across the world, including countries in South-East Asia, Europe, America, West Africa and South America. Accordingly, it will appeal to readers of diversified socio-cultural backgrounds working in all the aforementioned inter-related fields of applied linguistics and communication studies
Content Introduction: Genre research into the 21st century - Goals, approaches and applications Theory and concepts Rhetorical and generic structure 3. Macro-structural development of empirical research articles in Applied Linguistics and Civil Engineering (1980-2010): Textual evidence and insider perspectives 4. Categories of narrative instances in Systemic Functional Linguistics: Exploring a more flexible generic structure for 'recounts' 5. Retraction notices as a high-stakes academic genre: A move analysis 6. Rhetorical analysis of philanthropic fundraising letters in a Ghanaian university 7. A corpus-based study of discourse markers in secondary student talk 8. Construing symbolic exchange in academic registers of Spanish: Sayers and projection in linguistics articles in Colombian journals Multisemiotic analysis 10. The multimodal genre of synchronous videoconferencing lectures: An eclectic framework to analyse interaction 11. Identifying creative metaphor in video ads Genre in pedagogic and professional settings 13. When the office meets textbooks: Juxtaposing multiple perspectives to develop teachers’ knowledge of workplace genres and to enhance the teaching of workplace writing 14. Hybridity in a specialized genre: Training log book entries in professional construction engineering
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