Publicity
2022/11 IAA garnered Age-friendly Gold Star Award and Digital Connection Special Award
On November 16, HKCSS presented the 2022 commendation for age-friendly measures (長者友善措施致意行動), and IAA received the Age-friendly Gold Star Award (長者友善金星獎) and the Digital Connection Special Award (數碼連繫特別獎). The Age-friendly Gold Star Award recognizes IAA for taking full account of the principles of age-friendliness and caring for the needs of the older adults in implementation of policies, measures, and services, as well as increasing community awareness of age-friendly communities. Additionally, IAA received the Digital Connection Special Award in recognition of its accomplishments throughout the epidemic in terms of offering services and programmes that assist the older adults in understanding how to utilize digital devices and benefit from digital technology in their daily life.
The commendation for age-friendly measures, organized by HKCSS, aims to commend and encourage organizations and companies to introduce services, measures or products that adhere to the principles of age-friendliness, in order to raise public awareness of age-friendly communities.
In recent years, IAA has actively promoted active ageing, in order to enhance the quality of life and address the needs of Hong Kong’s ageing population. IAA organizes innovative educational programmes for ageing population, including lifelong learning, community engagement and intergenerational collaboration. The programmes have drawn a large number of participants and received positive feedback. IAA will maintain research quality and innovation in key areas of ageing and family studies, interdisciplinary education related to gerontology, and evidence-based practices for the promotion of active ageing and age-friendly community.