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Supporting industry development through measurement of tourism indices

 

“i.Dummy” streamlines fitting and production processes

Supporting industry development through measurement of tourism indices

 

 

 

 

Recently, the School of Hotel and Tourism Management released the latest PolyU Tourist Satisfaction Index (PolyU TSI) and the first Tourism Service Quality Index (PolyU TSQI).

The 2012 PolyU TSI hit a record high of 75.07 and indicated that Hong Kong outperformed all other destinations measured. Spearheaded by Prof. Song Haiyan, SHTM Associate Dean, the PolyU TSI measures inbound tourists’ satisfaction levels across six tourism-related sectors and integrates them into an overall index. The six sectors are transportation, attractions, immigration services, retail shops, hotels and restaurants.

Another index, the Tourism Service Quality Index, led by Prof. Kaye Chon, Dean of the SHTM, stood at 75.37 for 2012. PolyU TSQI is a weighted average of the six tourism service quality indices, measuring overall tourism service quality. In its first study, transportation received the highest score of 78.32 and tourists from the Americas had the highest index score of 79.17. Details>>

 

 

 

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