Dr Fine F. Leung received her PhD degree in Marketing from the University of Hong Kong. Prior to her doctorate studies, she obtained a MBA degree from Harvard Business School as well as a Bachelor of Commerce degree from University of British Columbia. Her core research interest is in marketing strategy, with a focus on research topics relating to customer participation, customer relationship management, and customer-service employee relationships. She is also interested in emerging markets research. Prior to her graduate studies, she had years of marketing experience in a leading consumer product company in China. She had also worked in a global investment bank covering the consumer and retail sectors in Asia.