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On-going Research Projects

Principal Investigator Project Title Area
Dr Xubing ZHANG A Model of Distribution Intensity Marketing
Dr Feifei HUANG A New Way to Tackle Loneliness: Used Products Consumption Marketing
Dr Xueyong ZHAN A Pilot Study on the Processes and Effects of Environmental Impact Assessment Management
Dr Ka Chung Boris NG A Social Media Perspective to Understanding Digital Well-Being and FinTech Development: An Application of Natural Language Processing and Deep Learning Management Information Systems
Dr Chun Fong LEI A Technophobia and Technostress Process Model: A Test of the Longitudinal Effects between Technophobia and Technostress Management Information Systems
Prof. Wu LIU Adaptations of Multiteam Systems in Response to Changes: A Field Investigation in A Nuclear Power Plant Management
Dr Jianhua YU Addressing Rating Bias: Rethinking the Design of Online Reputation Ratings for Individual Physicians and Medical Teams in Online Health Communities Management Information Systems
Prof. Yuwei JIANG Ageing Better and Embracing New Things: The Impact of Technology Anthropomorphism on Older Consumers’ Willingness to Adopt Marketing
Prof. Wai Ting Eric NGAI AI-based Influencer Marketing Management Support System for the Apparel Industry Management Information Systems
Prof. Wai Ting Eric NGAI An AI-based Beer Management Support System : A Data-Driven Approach Management Information Systems

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