On December 4, 2024, the Consumer Behavior area in the Department of Management and Marketing at Hong Kong Polytechnic University brought the semester and year to a memorable close with "CB Got Talent 2024." Designed to showcase the creativity and independent thinking of research students and research assistants, the event was also a platform for fostering collaboration and exchanging insights among research students, alumni, faculty members, and scholars from other Hong Kong universities.
Nine research students and research assistants presented their research ideas, followed by feedback and discussion with the judges, including all the CB faculty members in the home institution and Professor Xianchi Dai from CUHK, Professor Michael Jia from HKU, and Professor SangKyu Park from HKUST. Zipeng Cheng won the Best Idea Award. Tianze Zhang and He Zou received honorable mentions.
Events like “CB Got Talent” continue to reinforce the department’s mission to cultivate innovation, collaboration, and excellence in research.
