| Principal Investigator | Project Title | Area |
|---|---|---|
| Prof. Krishna SAVANI | An Evolutionary Model of Boundary-spanning Employees' Loneliness | Management |
| Dr Fine Fanni Leung | Antecedents and Consequences of Service Employee Dehumanization | Marketing |
| Prof. Wai Ting Eric NGAI | Artificial Intelligent Platform for Sales and Customer Support in the New Era - Apparel Retail Applications | Management Information Systems |
| Prof. Fang Flora GU | Beauty in Averageness: Influencer Marketing Spend and Content Creativity | Marketing |
| Dr Qinyu Ryan WANG | Between the Devil and the Deep Blue Sea: OSS Contributors’ Response to the Facebook-Cambridge Analytica Scandal | Management |
| Dr Shuping LI | Blockholders’ Power Contestability, Extraction of Private Benefits, and Blockholder Exit | Management |
| Dr Yanping TU | Boosting Strengths or Fixing Weaknesses? A Preference Mismatch in Product Improvement Decisions in the C2C Context | Marketing |
| Prof. Wai Ting Eric NGAI | Bottom-of-pyramid (BOP) market commitment: a new reason for product imitation | Management Information Systems |
| Dr Shuping LI | BUSINESS GROUP AFFILIATES’ RESPONSES TO EXTERNAL PERFORMANCE FEEDBACK IN INNOVATION: A BEHAVIORAL PERSPECTIVE | Management |
| Prof. Yuwei JIANG | Can Color Tell Us Temporal Meanings? Research on the Effects, Mechanisms, Boundary, Conditions, and Marketing Consequences of Color and Time Perception. | Marketing |
