| Principal Investigator | Project Title | Area |
|---|---|---|
| Dr Yijing LI | Capitalizing Visual Social Media Content by Artificial Intelligence in the Attention Economy | Management Information Systems |
| Dr Yi Amy OU | CEO Humility and Corporate Social Irresponsibility | Management |
| Dr Fang Flora GU | Connecting to Your Partner's Partners? By Passing Strategy in Inhibiting Partner Opportunism | Marketing |
| Prof. Yuwei JIANG | Consumer Color Preference under Time Scarcity | Marketing |
| Dr Fangyuan CHEN | Consumer Response to Brand Alliance Termination: A Deontic Perspective | Marketing |
| Dr Fei Albert LIU | Contagion Effects in Influencer Marketing | Management Information Systems |
| Prof. Fang Flora GU | Contract Adjustment in Interfirm Relationships | Marketing |
| Dr Boyoun Grace CHAE | Countdown Timer Boost Sales or Backfire? The Impact of a Countdown Timer on Sales Promotion | Marketing |
| Dr Yijing LI | Countering Infodemic amid Pandemic: Exploring Community Resilience against Misinformation Proliferation on Social Media | Management Information Systems |
| Dr Dai YAO | Determinants of Cross-Network Effects in Two-Sided Markets: A Study of Multiple Online Recruitment Platforms | Marketing |
