| Principal Investigator | Project Title | Area |
|---|---|---|
| Dr Bicheng YANG | The Impacts of Team Collaborations and Revenue Sharing on the Productivity of Financial Advisors in the Wealth Management Market | Marketing |
| Dr Dai YAO | The Single-Unit Inventory Management Problem for Owners in Peer-to-Peer Sharing Markets | Marketing |
| Dr Feifei HUANG | The Sustainability Paradox | Marketing |
| Dr Ren LI | The unintended consequences of the #MeToo movement on social network formations in the workplace | Management |
| Dr Melody ZHANG | The unintended negative consequences of empowering leadership: An extended-self perspective | Management |
| Prof. Yuwei JIANG | Time Scarcity and Consumer Reaction to Product Aesthetics | Marketing |
| Prof. Kai LIM | Towards a Theory-Based Understanding of the Effectiveness of Motivating Learning when Competing Against AI versus Human in Gamified e-Learning | Management Information Systems |
| Prof. Wai Ting Eric NGAI | Trial: Intelligent Inspiration Image Generation Platform for Fashion Design | Management Information Systems |
| Dr Fei Albert LIU | Trustworthy Business Cloud Services based on Big Data | Management Information Systems |
| Prof. Krishna SAVANI | Universal mindset about computer programming | Management |
