Director of RCDTT
Prof. Haiyan SONG
Research Focus 1
Digital Tourism Decision-making and Monitoring System
An automated and self-adapting tourism demand and associated carbon emission forecasting system
Real-time tourism sentiment and tourist satisfaction indexes
A web-based simulation toolbox for policy interventions on sustainable tourism development
Developing a digital twin system for monitoring hotel carbon emissions
A decision support system for environmental sustainability management in hotels
Research Focus 2
AI-Driven Business and Experience Innovations
A decision support system to assess customer acceptance and business returns on smart hotel initiatives
Theory construction and technological development of user-oriented immersive tourism experiences
A neuromonitoring index and system for understanding tourists’ mental and behavioural feedback
MGI-VCP: A multi-model generative intelligent video creation platform for tourism content marketing
Improving business operation efficiency and consumer experience using AI and robotics
News & Events
Professor Haiyan Song, Director of RCDTT, gave a keynote speech at the China Tourism Education Forum organized by the China Tourism Education Association at Xinjiang University in Urumqi on 9 November 2024. The Forum attracted more than 400 participants from educational institutions around China. Professor Song’s talk on the development of a self-adaptive forecasting platform for the GBA arose great interests from the participants as the platform
9 Nov 2024
On 28 Oct 2024, Prof. Bela Stantic, Professor in Computer Science and founder and Director of “Big Data and Smart Analytics” Lab at Griffith University, delivered a research seminar titled "Harnessing Advances in Pre-trained Transformers and Generative AI for Tourism Research" to faculty members and students from the SHTM and RCDTT. During the seminar, Prof. Stantic discussed various funded projects at the Big Data and Smart Analytics lab at Grif
28 Oct 2024
Professor Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism, Associate Dean of the School of Hotel and Tourism Management and Director of the Research Centre for Digital Transformation of Tourism of PolyU attended the 24th World Travel and Tourism Council’s Global Summit on 8-11 October in Perth Australia. Professor Song and his team has been working with WTTC on identifying the challenges and the market needs of the future
25 Oct 2024
We are thrilled to share that Dr Curley Liu, Research Assistant Professor at RCDTT, has officially started her attachment at UN Tourism ! Dr. Liu has received warm welcome from the team at the Tourism Market Intelligence and Competitiveness Department and had the pleasure of meeting Beka Jakeli, Director of External Relations at UN Tourism, along with various colleagues from the Regional Department for Asia and the Pacific. She’ll be sure to pass
23 Oct 2024
On 19 October 2024, the Research Centre for Digital Transformation of Tourism (RCDTT) participated in the PolyU InnoTech Open Day x Alumni Homecoming 2024, where the Centre co-hosted a booth with Yunji Technology at the foyer of Jockey Club Auditorium, showcasing the newly established Joint Lab: The Hong Kong Polytechnic University – Yunji Technology Hotel Digital Intelligence Joint Innovation Lab. At RCDTT and Yunji Technology’s booth, visitor
19 Oct 2024
On 18 Oct 2024, Prof. Mimi Li, associate director at RCDTT, was invited to be a keynote speaker at the 2024 UN Tourism/PATA Forum on Tourism Trends and Outlook (18th Edition) organized by the World Tourism Organization, Pacific Asia Travel Association, Guilin Municipal People’s Government, and Guangxi Zhuang Autonomous Region’s Department of Culture and Tourism. This global forum stands as a strategic platform for stakeholders to collaborate and
18 Oct 2024
On 17 Oct 2024, Prof. Sara Dolnicar, ARC Australian Laureate Fellow, School of Business, Faculty of Business, Economics and Law, The University of Queensland (UQ), delivered a Public Lecture titled "Can tourism businesses operate in more environmentally sustainable ways and save money without undermining guest satisfaction?" Professor Dolnicar discussed the lack of progress in research that offers solutions for the tourism industry in terms of
17 Oct 2024
On 15 Oct 2024, Prof. Sara Dolnicar, ARC Australian Laureate Fellow, School of Business, Faculty of Business, Economics and Law, The University of Queensland (UQ), delivered a research seminar on "Academic publishing – Past, Present and Future" to faculty members from SHTM and RCDTT, as well as our PhD students. Prof. Dolnicar discussed the developments in academic publishing over the past few decades, pointed to the dangers of the current syste
15 Oct 2024
On 13 October 2024, RCDTT and Trip.com Group signed Memorandum of Understanding (MoU) to form a strategic partnership in research. The MoU establishes a framework for strategic research partnership between RCDTT and Trip.com Group, to enhance our understanding of tourist behavior and travel business operation through digital transformation. The signing ceremony took place successfully at PolyU's School of Hotel and Tourism Management (SHTM) durin
13 Oct 2024
On 13 October 2024, the Hong Kong Polytechnic University (PolyU) and Yunji Technology (Also named SkyTread Technology Co., Limited) signed a collaborative research agreement to establish the “Hong Kong Polytechnic University and Yunji Technology Hotel Digital Intelligence Joint Innovation Lab”. The joint lab will be managed and led by Professor Haiyan SONG, Director of Research Centre for Digital Transformation of Tourism (RCDTT), and Ms Tao ZHI,
13 Oct 2024
On 28 Oct 2024, Prof. Bela Stantic, Professor in Computer Science and founder and Director of “Big Data and Smart Analytics” Lab at Griffith University, delivered a research seminar titled "Harnessing Advances in Pre-trained Transformers and Generative AI for Tourism Research" to faculty members and students from the SHTM and RCDTT. During the seminar, Prof. Stantic discussed various funded projects at the Big Data and Smart Analytics lab at Grif
28 Oct 2024
Professor Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism, Associate Dean of the School of Hotel and Tourism Management and Director of the Research Centre for Digital Transformation of Tourism of PolyU attended the 24th World Travel and Tourism Council’s Global Summit on 8-11 October in Perth Australia. Professor Song and his team has been working with WTTC on identifying the challenges and the market needs of the future
25 Oct 2024
We are thrilled to share that Dr Curley Liu, Research Assistant Professor at RCDTT, has officially started her attachment at UN Tourism ! Dr. Liu has received warm welcome from the team at the Tourism Market Intelligence and Competitiveness Department and had the pleasure of meeting Beka Jakeli, Director of External Relations at UN Tourism, along with various colleagues from the Regional Department for Asia and the Pacific. She’ll be sure to pass
23 Oct 2024
On 19 October 2024, the Research Centre for Digital Transformation of Tourism (RCDTT) participated in the PolyU InnoTech Open Day x Alumni Homecoming 2024, where the Centre co-hosted a booth with Yunji Technology at the foyer of Jockey Club Auditorium, showcasing the newly established Joint Lab: The Hong Kong Polytechnic University – Yunji Technology Hotel Digital Intelligence Joint Innovation Lab. At RCDTT and Yunji Technology’s booth, visitor
19 Oct 2024
On 18 Oct 2024, Prof. Mimi Li, associate director at RCDTT, was invited to be a keynote speaker at the 2024 UN Tourism/PATA Forum on Tourism Trends and Outlook (18th Edition) organized by the World Tourism Organization, Pacific Asia Travel Association, Guilin Municipal People’s Government, and Guangxi Zhuang Autonomous Region’s Department of Culture and Tourism. This global forum stands as a strategic platform for stakeholders to collaborate and
18 Oct 2024
On 17 Oct 2024, Prof. Sara Dolnicar, ARC Australian Laureate Fellow, School of Business, Faculty of Business, Economics and Law, The University of Queensland (UQ), delivered a Public Lecture titled "Can tourism businesses operate in more environmentally sustainable ways and save money without undermining guest satisfaction?" Professor Dolnicar discussed the lack of progress in research that offers solutions for the tourism industry in terms of
17 Oct 2024
On 15 Oct 2024, Prof. Sara Dolnicar, ARC Australian Laureate Fellow, School of Business, Faculty of Business, Economics and Law, The University of Queensland (UQ), delivered a research seminar on "Academic publishing – Past, Present and Future" to faculty members from SHTM and RCDTT, as well as our PhD students. Prof. Dolnicar discussed the developments in academic publishing over the past few decades, pointed to the dangers of the current syste
15 Oct 2024
On 13 October 2024, RCDTT and Trip.com Group signed Memorandum of Understanding (MoU) to form a strategic partnership in research. The MoU establishes a framework for strategic research partnership between RCDTT and Trip.com Group, to enhance our understanding of tourist behavior and travel business operation through digital transformation. The signing ceremony took place successfully at PolyU's School of Hotel and Tourism Management (SHTM) durin
13 Oct 2024
On 13 October 2024, the Hong Kong Polytechnic University (PolyU) and Yunji Technology (Also named SkyTread Technology Co., Limited) signed a collaborative research agreement to establish the “Hong Kong Polytechnic University and Yunji Technology Hotel Digital Intelligence Joint Innovation Lab”. The joint lab will be managed and led by Professor Haiyan SONG, Director of Research Centre for Digital Transformation of Tourism (RCDTT), and Ms Tao ZHI,
13 Oct 2024
Professor Haiyan Song, Director of RCDTT, gave a keynote speech at the China Tourism Education Forum organized by the China Tourism Education Association at Xinjiang University in Urumqi on 9 November 2024. The Forum attracted more than 400 participants from educational institutions around China. Professor Song’s talk on the development of a self-adaptive forecasting platform for the GBA arose great interests from the participants as the platform
9 Nov 2024