Research Centre for Digital Transformation of Tourism (RCDTT)
RCDTT aims to digitally transform the tourism industry by developing AI-driven decision and monitoring systems, and innovative experience solutions to reshape tourism and hospitality operations, destination governance, and international collaboration to promote sustainable travel experiences and business practices.
Digital Monitoring System for Tourism and Hospitality
This focus on develops a cloud-based digital monitoring system for the sustainable development of the tourism and hospitality industry in the GBA. Accurate forecasts of tourism demand and the associated carbon emissions can help policymakers design effective long-term tourism development strategies that promote and maintain sustainable development within the region.
AI-Driven Business and Experience Innovations
This focus is to develop business processes and experience product innovations based on AIGC and robotics. This involves leveraging artificial intelligence and machine learning algorithms to automate and optimize various aspects of the tourism industry, such as customer service, data analysis, and personalized recommendations.
