Prof Sara Dolnicar, Prof Haiyan Song and the participants
Prof Sara Dolnicar, ARC Australian Laureate Fellow, School of Business, Faculty of Business, Economics and Law, The University of Queensland (UQ)
Student raised her questions during the Q&A Session
Prof Honggen Xiao shared his thought on the topic during the Q&A Session
On 17 Oct 2024, Prof. Sara Dolnicar, ARC Australian Laureate Fellow, School of Business, Faculty of Business, Economics and Law, The University of Queensland (UQ), delivered a Public Lecture titled "Can tourism businesses operate in more environmentally sustainable ways and save money without undermining guest satisfaction?"
Professor Dolnicar discussed the lack of progress in research that offers solutions for the tourism industry in terms of making operations more environmentally sustainable and then presented an alternative approach that can be taken, which involves deploying scientifically proven behaviour change interventions that entice tourists to behave in more sustainable ways without undermining their satisfaction. Many of these interventions even have tourism businesses money. The role of automatic impact measurement were discussed also, along with the urgent need for large-scale sector-wide change.
During the lecture, a Q&A session was held where students and scholars shared their thoughts on sustainable tourism. Participants engaged in a lively discussion, expressing their perspectives on the challenges and opportunities within the field. This allowed for a rich exchange of ideas, fostering a deeper understanding of sustainable practices in tourism and encouraging collaborative thinking on potential solutions.
About Prof. Sara Dolnicar:
Prof. Sara Dolnicar is a Professor at UQ Business School (The University of Queensland). She develops and experimentally tests theory-informed practical measures that trigger pro-environmental consumer behaviour. Her research is driven by curiosity and the desire to create meaningful change. Prof. Dolnicar has published more than 300 papers and won more than 30 awards for her work, including a prestigious Australian Research Council Laureate Fellowship, the Travel and Tourism Research Association (TTRA) Distinguished Researcher Award, and she has been named a Slovenian Ambassador of Science, the highest honour the Republic of Slovenia bestows on expatriate Slovenian researchers in recognition of global excellence, impact, and knowledge transfer. Prof. Dolnicar is currently the Co-Editor in Chief of Annals of Tourism Research, one of the leading international scientific journals in the field of tourism.
| Research Units | Research Centre for Digital Transformation of Tourism |
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