Associate Director of RCDTT delivered keynote speech at the 2024 UN Tourism/PATA Forum on Tourism Trends and Outlook (18th Edition)

On 18 Oct 2024, Prof. Mimi Li, associate director at RCDTT, was invited to be a keynote speaker at the 2024 UN Tourism/PATA Forum on Tourism Trends and Outlook (18th Edition) organized by the World Tourism Organization, Pacific Asia Travel Association, Guilin Municipal People’s Government, and Guangxi Zhuang Autonomous Region’s Department of Culture and Tourism. This global forum stands as a strategic platform for stakeholders to collaborate and develop practices that will ensure a resilient tourism industry, attracting around 120 experts and representatives from various tourism associations, government commissions, businesses and universities.

During this event, Prof Li captivated the audience with insights into the prevailing trends of inbound educational tourism in China. She discussed the potential of leveraging educational tourism to catalyze the rejuvenation of China’s inbound tourism. Furthermore, she expounded on strategies to blend educational and touristic elements within tourism products, including the strategic use of advanced technologies in tourism attractions.