An Analytical Study of Motivation for Creative Workers in China’s Creative Industries

Chan Yuet Kai (2019)

Creative industries that emphasise human creativity and intellectual abilities are the sectors that the Chinese government promotes to maintain sustained economic growth. However, a study on the current development of the creative industries in mainland China suggests that most of the organisations in the creative sector fail to establish a conducive environment for creative performance. This research investigates the relationships between various motivators and the performance of creative workers in China's creative industries. By conducting interviews and online questionnaires with managers and creative workers in China's creative industries, the findings indicate that managers and the creative workers in China are similar. Still, the execution and management of these motivation strategies do not meet employee expectations. The results enrich the knowledge in motivating creative workers in China's creative industries, in which management and policymakers in China would gain insight into the management skills required to motivate creative employees.