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Laila

by Chung Man Kwan Katy, Wang Haoning Veela, Pan Dai Daniel, Hou Wenxi Lesley

Master of Design (Innovative Business Design)

In Hong Kong, there is a high demand for coffee shops, with studies showing that nearly 250 cups of coffee are consumed per person annually. The essential role of coffee in the daily lives and culture of people in Hong Kong solidifies its place as one of the most coffee-drinking regions in Greater China. With aesthetics being a major focus in attracting people to the coffee shops, not only are the history and underlying significance not the focal point of the coffee experience, but there is also a mental experience divide between coffee drinking during the weekday and the weekend.

The new coffee experience was ideated to tackle the current issues with daily coffee drinking through field and observational studies. The design framework is to provide a spontaneous and relaxing experience while learning about the origin. 

 

Academic Supervisors: Dr Sylvia Xihui LiuDr Mia Münster

 

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