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       The Endowed Professorship will help me and my team to build up future strategy of design education and research regarding new paradigm of the Fourth Industrial Revolution including artificial intelligence.

Prof KunPyo Lee
Alex Wong Siu Wah Gigi Wong Fook Chi Professor in Product Design Engineering

Professor Lee Kun-pyo

        The incorporation of technology and innovation in product design is key to success for the manufacturing sector. Through this Professorship, we hope to nurture the best teaching and research talents and product design professionals, as well as to raise the standard of the industry more broadly.

 

Mr Alex Wong and Miss Gigi Wong_v3
Chairman and Executive Director
King's Flair Development Limited

 Dr Alex Wong Siu-wah and     Miss Gigi Wong Fook-chi

Donor

King's Flair Development Limited

 

King’s Flair Development Limited is a leading designer, developer and supplier of kitchenware products. Dr Alex Wong Siu-wah is the Chairman of King’s Flair, while his daughter, Miss Gigi Wong Fook-chi, is the Executive Director of King’s Flair. A visionary entrepreneur, Dr Wong banks on innovation and advanced technology to build an international enterprise that exports mid-tier to high-end kitchenware products to North America, Europe and Asia. But Dr Wong does not set his sight on profits only: he believes that a healthy business must adhere to ethical and responsible practices to secure its long-term growth. He sets store by the aphorism: giving back to society what you have received from society.

Dr Wong’s passion for product design and conviction in corporate social responsibility are shared by his daughter, Miss Gigi Wong. Before assuming senior positions in King’s Flair, Miss Wong served in various departments and roles, thereby gaining solid experience in the management and operations of the kitchenware business. She is now responsible for implementing new strategies to further bolster the development of King’s Flair. Like Dr Wong, Miss Wong is also very active in participating in community services and events. Among the various charitable organizations they support is the Chi Heng Foundation, an organization serving orphans affected by AIDS.

Dr Wong and Miss Wong have shown by example how commercial operations and corporate social responsibility can go hand in hand to create a vibrant and sustainable business. Their devotion to product design engineering, as well as their acumen and generosity, will be a source of inspiration for the community.

 

Appointee

Professor Lee Kun-pyo

 

Professor Lee Kun-pyo, Dean of School of Design, and Swire Chair Professor of Design of PolyU, was the first Asian appointed Honourable Fellow by the Design Research Society, one of eight privileged appointees throughout the Society’s history. His profound experience as an industrial design professor at the Korea Advanced Institute of Science and Technology, Director at the Human-Centered Interaction Design Lab, and Executive Vice President and Chief Design Officer of Coporate Design Center at LG Electronics constitutes his shrewd acumen across the academia and industries. Professor Lee has also been a consultant for global giants such as Johnson & Johnson, Honeywell, and Samsung, while being the founding member and the President Emeritus of the International Association of Societies of Design Research.

A proud winner of prestigious design awards including the Korean Presidential Medal Bronze, Professor Lee was a pioneering figure who established rigor and relevance of design research, user-centered design, interaction design, and user experience design in Korea, putting the nation on the forefront of the international design scene. His work was published in more than 80 international leading journals and accepted in over 200 conferences. Being the Editor-in-Chief of the Archive of Design Research (Elsevier), he also serves as an Editor for top tier journals such as Design Studies, and International Journal of Design. He is an International Advisory Board Member at several leading institutions across the USA, Japan, Switzerland, Korea, China and Europe.

With the Endowed Professorship, Professor Lee is conducting a study on the new paradigm of the Fourth Industrial Revolution under the banner of Design 3.0, to address the emerging design issues of intelligent products and services, the Internet of Things, and the democratisation of design, so as to develop a blue print for future design education.

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